3 step process innovation

1

DISCOVERY

2

PRODUCT

MARKET FIT

3

SCALE

If you always do what you always did, you will get what you always got.

— ALBERT EINSTEIN —

3 step process METHODS

1

2

3

Market Research

& Design Thinking

Value Proposition

Canvas, MVP, Testing

Business Model Canvas

& Growth Hacking

Is there a market for this?

What do customers want?

Can we make it the best?

Is this the product customers want?

Will they pay for it? MVP, test and iterate.

Should we use current  business model or innovate?

Track, measure and scale.

  • Discovery

    Should we use current  business model or innovate? Track, measure and scale.

    Data analysis of secondary research: Research to understand

    Vertical and business segments?

    Main drivers and barriers to adoption?

    Competition

     

    Primary research – ethnographic research

    In-depth interviews with stakeholders?

    Observations – shadowing of end-users?

    Journey mapping

     

    Deliverables: Synthesis of inputs to obtain insights

    Criteria for adoption?

    Solution preferences

  • PRODUCT MARKET FIT

    Value Proposition Canvas

    Customer Profiles

    Jobs to be done. Expert interviews, channel
    interviews, end-user in-depth interviews

    Customer gains. In-depth stakeholders interviews, observations

    Customer pains. In-depth stakeholders interviews, observations

     

    Value Map

    Products and services

    Gain creators

    Pain relievers

     

    Deliverables:

    Customer profiles for the top 2-3 identified
    customers segments – top jobs to be done, pains, gains

    Value map: Clear value proposition for go-to-market strategies

    (gain creators, pain relievers). Guide to product innovation

  • SCALE

    Business Model Canvas & Growth Hacking

    Business Model Canvas

    Strategic planning and development

    Define and test business model hypothesis

    Introduce new growth engines via business model innovation

    Alignment of value side (revenues) and infrastructure (costs)

     

    Growth Hacking

    Actionable goals definition

    Metrics definition and data analysis

    Execution of growth driven experiments

     

    Deliverables:

    Scalable business model canvas

    Growth Hacking experiments results

Let´s Talk

Susana Vidal

Innovation Consultant & CEO

@susanavidal

(646) 709-2081

susana@shiftinnova.com

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1

DISCOVERY

2

PRODUCT

MARKET FIT

3

SCALE

1

DISCOVERY

2

PRODUCT

MARKET FIT

3

SCALE