More than 80% of the most innovative companies in the world according to Forbes Magazine compete in industries of high uncertainty. In other words, if you are working in a highly uncertainty business context, you must excel at innovation or prepare for disaster.
helps intrapreneurs and entrepreneurs introduce new products and services faster and efficiently by reducing resources wastefulness and increasing customer adoption and profitability
Customer Centric
Co-Creative
Metrics driven
Constant interaction and observation of current and future customers will increase customer adoption.
Focused on co-creation leveraging current company expertise and resources.
To avoid biases and wrong assumptions we develop hypothesis & test them throughout the innovation process.
Phone: (646) 709-2081
susana vidal
INNOVATION CONSULTANT & CEO — SHIFT INNOVA
Innovation consultant with 15+ years of corporate and startup experience in the technology sector. Experience working with entrepreneurs and intrapreneurs to uncover insights that help create products and services customers really need and building sustainable business models around them. Expert in methods and tools like design thinking, value proposition canvas and business model canvas. MBA with global mindset, having lived and worked in Peru, US, Australia, Singapore and the UK.
Let´s Talk